When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their account teams. Trading desks like Xaxis are capitalizing on the fast-growing programmatic markets that are often less mature and lack expertise to scrutinize the buying models effectively.

Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful & relevant ad experience. Learn more. Trading Desks: Realities and Perspectives in Programmatic on 13 April 2018 Digital advertising industry is evolving faster than any other industry. Every year it undergoes changes that face all participants of the programmatic market. A trading desk is either a piece of technology or a set of services provided by a media agency. The services are connected with planning, buying, managing and optimizing programmatic advertising campaigns. We’ve detailed programmatic ad-buying processes in other articles on our blog – follow this link to catch up. Build A Programmatic Trading Desk Activate media with the best demand side platforms in the market to create better marketing outcomes for your clients Better Media Buys

The media trading desk sits between the brand and the media buying platform . In some cases they were developed by the agencies themselves to curate the skill sets required to run programmatic advertising and in order to evolve, and protect advertising budgets. In other cases, Independent Trading Desks (ITDs) emerged to demonstrate an independent approach.

When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their account teams. Trading desks like Xaxis are capitalizing on the fast-growing programmatic markets that are often less mature and lack expertise to scrutinize the buying models effectively. A programmatic independent trading desk with solutions across display, video, search, social, native & more. Contact AUDIENCEX to elevate your advertising! We weren’t impressed by how programmatic was done in the past. So we made mediate.ly much more than a trading desk. While analytics are great at creating opportunities, our people are even better at helping you make the most of them. Foreign exchange trading desks trade currencies in pairs. Commodity trading desks are focused on agricultural products, metals, and other beneficial commodities, such as crude oil, gold, and coffee. Nowadays all major companies have agency trading desks which is a very high-powering way to purchase audiences. New Trading Academy enrollment is temporarily closed while we design an entirely new learning experience.Stay tuned for new courses, new certifications, and exclusive content — coming soon from the leaders in programmatic advertising. The media trading desk sits between the brand and the media buying platform . In some cases they were developed by the agencies themselves to curate the skill sets required to run programmatic advertising and in order to evolve, and protect advertising budgets. In other cases, Independent Trading Desks (ITDs) emerged to demonstrate an independent approach.

Build A Programmatic Trading Desk Activate media with the best demand side platforms in the market to create better marketing outcomes for your clients Better Media Buys

Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful & relevant ad experience. Learn more. Trading Desks: Realities and Perspectives in Programmatic on 13 April 2018 Digital advertising industry is evolving faster than any other industry. Every year it undergoes changes that face all participants of the programmatic market. A trading desk is either a piece of technology or a set of services provided by a media agency. The services are connected with planning, buying, managing and optimizing programmatic advertising campaigns. We’ve detailed programmatic ad-buying processes in other articles on our blog – follow this link to catch up. Build A Programmatic Trading Desk Activate media with the best demand side platforms in the market to create better marketing outcomes for your clients Better Media Buys Helping Agencies With Programmatic Advertising: The Agency Trading Desk We provide expert knowledge about this complex ecosystem, bring our clients multiple DSP relationships without the minimum fees normally associated with agency direct relationships, and in many cases offer solutions that are used for business and product extensions. Equity trading desks handle everything from trading of equity to exotic options trading. Fixed income trading desks are known for handling government bonds, corporate bonds, and other bond-like instruments which remunerates a revenue. Foreign exchange trading desks trade currencies in pairs. An agency trading desk (ATD) is a centralized management platform that specializes in programmatic media buying (Things you need to know about programmatic buying), optimization of the digital advertising strategy, and marketing budgets.

11 Jul 2015 Even the smallest trading desks use DSPs to buy media and StackAdapt is the #1 programmatic native advertising platform available for 

When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their account teams.

5 Agency Trading Desks • Leverage the current working relationship with your agency and its institutional knowledge of your business and ask for a report on insights gleaned from your data. • Ask if there are mandates, real or implied, for your agency to use its holding company’s agency trading desk. An alternative would be for your agency or you to work directly with a DSP.

Foreign exchange trading desks trade currencies in pairs. Commodity trading desks are focused on agricultural products, metals, and other beneficial commodities, such as crude oil, gold, and coffee. Nowadays all major companies have agency trading desks which is a very high-powering way to purchase audiences.

New Trading Academy enrollment is temporarily closed while we design an entirely new learning experience.Stay tuned for new courses, new certifications, and exclusive content — coming soon from the leaders in programmatic advertising.